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Breathing a little life into the pragmatic world of money transfers.

As Western Union's North American copywriter, I wrote copy for deliverables that included digital and print advertising, in-app UX copy, out of home, point of sale, sports marketing, and email campaigns. I gained ample experience working with an international team, often assisting with localization efforts and the delivery of campaigns across North America, LACA, EMEA, and APAC markets.

Western 
Union

Installation
Money 20/20 Convention, Las Vegas, 2020
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Sports marketing
Denver Nuggets & Liverpool FC
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Sports marketing
Denver Nuggets & Liverpool FC
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Email campaign: WU Shop e-commerce platform launch
Customer journey: platform launch
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Customer journey: VIP membership
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