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Western Union
International email campaigns, sports marketing, and breathing a little life into the pragmatic world of money transfers.
As Western Union's North American copywriter, I wrote copy for deliverables that included digital/print advertising, in-app UX, out of home, point of sale, sports marketing, and email campaigns. While most of what I wrote was targeting WU's U.S. audience, I also worked with our in-house agencies in Costa Rica, Lithuania, Manilla, and Casa Blanca to help develop assets for the LACA, EMEA, and APAC markets.
Money 20/20 convention (Las Vegas 2020)



Denver Nuggets & Liverpool FC
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Out of home

WU Shop - e-commerce platform launch (omni-channel)
Email: launch
Email: VIP member journey

Landing pages


In-app/push notification/web banner




Legal guidelines



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