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Your brand has a story to tell, and I'm here to help.

I’m an award-winning copywriter and content strategist with 8+ years of experience shaping brand voices, driving social media growth, and delivering copy that converts for large enterprises in the government contracting, cybersecurity, and fintech industries. I’m highly skilled in unifying creative storytelling with data-driven execution to deliver measurable impact and memorable brand experiences. 

Email: joethedavis1@gmail.com
Connect: LinkedIn

Experience

Peraton - Content and social media strategist (10/2022 - present)

  • Lead content development across web, social, video, and executive communications, supporting product launches, thought leadership, and national security initiatives.

  • Write copy for omnichannel ad campaigns, paid and organic social, video scripts, long-form content, and landing pages.

  • Have driven 195% increase in social media following and shifted LinkedIn engagement performance from 54% below competitors to 72% higher.

  • Regularly collaborate with technical experts to translate complex concepts into compelling narratives for diverse audiences.

  • Mentor junior team members on writing best practices and brand standards.

Stockeld Dreamery - Copywriter (05/2022 - 08/2022)

  • Established brand voice, tone, and messaging to support the U.S. market entry of a Swedish plant-based food brand.

  • Conducted a comprehensive brand and content audit, translating insights into a structured social media calendar and go-to-market content strategy.

  • Developed copy for paid and organic social, OOH ad campaigns, and event activations.

  • Partnered with internal stakeholders to ensure messaging consistency across launch campaigns and in-market activations.

Western Union - Copywriter (03/2019 - 04/2022)

  • Served as lead North American copywriter for a global fintech organization, supporting campaigns across the U.S., LATAM, EMEA, and APAC markets.

  • Developed omnichannel campaigns including OOH, video, sports marketing, digital advertising, and direct-response copy reaching millions of customers annually.

  • Delivered consistent, brand-aligned messaging for email and CRM programs supporting customer acquisition and retention across 200+ countries and territories.

  • Collaborated with internal teams and external agencies to ensure accurate and effective localization for regional markets.

SecureSet Academy - Copywriter (11/2017 - 03/2019)

  • First dedicated copywriter at a cybersecurity education startup where I wrote copy for various ad campaigns while developing brand voice.

  • Produced long-form content including whitepapers, articles, and technical marketing materials supporting course enrollment and brand credibility.

  • Edited and refined cybersecurity course curriculum to improve impact and accessibility for non-technical learners.

  • Built and executed early-stage social media strategy, increasing followers by 27% on X, 43% on Facebook, and 58% on LinkedIn.

Skills

Content Strategy & Messaging: content strategy, editorial calendar planning, brand voice development, messaging frameworks, thought leadership, executive communications

Audience & Market Experience: B2C consumer marketing, B2B and partner-facing communications, B2G and public-sector messaging, enterprise and regulated industries

Channels & Formats: Web copy, UX writing, email and lifecycle marketing, paid and organic social, LinkedIn content, video scripts, print, digital, out-of-home (OOH)

Analytics & Optimization: Google Analytics, content performance analysis, engagement metrics, conversion-focused copy, A/B testing

Tools & Platforms: Adobe Creative Suite, HubSpot, Sprout Social, Wrike, Trello, Canva, generative AI tools

Awards


Platinum Hermes Creative Award - Peraton Global Brand Standards: "Unifying the Vision"

Education


Virginia Commonwealth University - B.S. in Mass Communications – Creative Advertising
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