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Joseph Davis
Copywriting. Branding. Content management.
Joseph Davis
Copywriting. Branding. Content management.
Joseph Davis
Copywriting. Branding. Content management.
Joseph Davis
Copywriting. Branding. Content management.
Solving national security's toughest problems one headline at a time.
Peraton
As a new name in government contracting, Peraton is constantly seeking to establish footholds within its highly competitive market. My role has been to help elevate and differentiate the Peraton brand voice for customers and employees alike through social media and content management, brand guideline development, ad campaigns, video scripts, product branding, and website copy.
Video
Space mission ad: Break Through the Unknown
Employee welcome video: You're Not Most People
Branding
Peraton brand guidelines (Click to enlarge)
Talent acquisition rebrand: installation
Internship program rebrand
Talent acquisition rebrand: editorial (click to read)
Social media: Linkedin
Through calendar management, metric analysis, and content experimentation, I've helped grow our social media following by over 195% since 2023.
Impact driven by social media strategy:
25%
increase in
engagement rate.
72%
better engagement rate vs. competitors.
53%
increase in post clicks across all channels.
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