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Your brand has a story to tell, and I'm here to help.

I’m a seasoned copywriter and content strategist who’s written for government contracting, cybersecurity, fintech, and consumer brands for U.S. and global markets. I prioritize human-centric writing and metric-focused execution. I’m experienced in content management, brand building, and concept ideation. Let’s connect and make something memorable together.    

Email: joethedavis1@gmail.com
Connect: LinkedIn

Experience

Peraton - Content and social media strategist (October 2022 - present)
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  • Currently, I plan, develop, and execute content strategy across all digital channels, aligning editorial pieces, social media posts, and website copy to reflect our ever-evolving brand voice.
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  • I also write all copy for omnichannel campaigns, product launches, and branding materials while collaborating with subject matter experts and mentoring team members on copywriting best practices.
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  • Through calendar management, metric analysis, and copywriting, I've helped grow our social media following by over 140%. 
Stockeld Dreamery - Copywriter (May 2022 - August 2022)
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  • At Stockeld Dreamery, I leveraged my global, native English copywriting experience to help bolster the brand voice for a Sweden-based startup looking to break into the U.S. market.
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  • I helped establish a thorough social media calendar, wrote social and installation copy, and performed a full-scale brand audit. 
Western Union - Copywriter (March 2019 - April 2022)
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  • As Western Union's lead, North American copywriter, I wrote copy for email and CRM campaigns that reached millions of audience members annually in the U.S., LACA, EMEA, and APAC markets.
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  • Deliverables I worked on also included omnichannel campaigns, in-app copy, product launches, video scripts, and sports marketing.
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  • Working with in-house and external agencies around the globe, I developed experience with ad localization and developing culturally nuanced copy for markets around the world. 
SecureSet Academy - Junior copywriter (November 2017 - March 2019)
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  • As SecureSet Academy's first copywriter, I helped establish the startup's brand voice and social media strategy.
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  • I wrote copy for a variety of advertising deliverables, whitepapers, and editorial pieces while proofreading course curriculum. 
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  • As social media manager, I planned, created, and curated content while analyzing metrics to increase our followers on X by 27.2%, Facebook by 42.6%, and LinkedIn by 58.2%.
Awards

Platinum Hermes Creative Award - "Unifying the Vision"
Education

Virginia Commonwealth University - B.S. in Mass Communications – Creative Advertising
Skills

Content Strategy and Brand Development: content and social media calendars , brand guideline development, competitive analysis.

Digital Marketing:  customer journey campaigns, email and in-app advertising, website and UX copy.

Analytics and SEO: Google Analytics, HubSpot, SEO best practices, metrics analysis.

Creative and Technical Writing: scriptwriting, paid/organic social, editorial, whitepapers, print and installation advertising.

Tools and Software: Adobe Creative Suite, Sprout Social, Canva, Planner, Wrike, Teams, and generative AI.
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